Antonia Dafne Franzese

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.” – Albert Schweitzer

About Me

I’m Antonia, a passionate marketer with roots in Naples, Italy. Since September, I’ve been pursuing my Master’s in Marketing at Luiss Guido Carli in Rome. Along the way, I’ve honed various skills—from data analytics and social media management to creative storytelling. Whether it’s crafting compelling ad campaigns or analyzing consumer behavior, I thrive on the dynamic intersection of business and creativity.

Passport in one hand, tennis racket in the other.

Traveling is my ultimate source of inspiration: I love immersing myself in new cultures, savoring exotic cuisines, and discovering hidden gems. And guess what? I’m not just a language whiz! I fluently speak English, Spanish, and Chinese. So whether I’m navigating the bustling streets of Beijing or enjoying tapas in Barcelona, my love for languages and adventure knows no bounds.

I’m a sporty girl with a passion for tennis. Ever since I was little, I’ve been wielding a racket and chasing after that fuzzy yellow ball on the court. Tennis isn’t just a game for me; it’s a way of life. I’ve participated in local tournaments, honing my skills and competing against fellow enthusiasts. Whether it’s the satisfying thwack of a perfectly executed forehand or the adrenaline rush of a close match, tennis fuels my spirit.

My Background

University of Naples Federico II

The Bachelor’s in Business Administration at the University of Naples Federico II provides a diverse and professionalizing education. Students acquire knowledge in areas such as economics, business management, law, mathematics, and statistics.
Upon completion of the program, they will be able to apply theoretical and operational tools with autonomy and critical thinking.

Luiss Guido Carli

Luiss – Libera Università Internazionale degli Studi Sociali Guido Carli – is an autonomous university, started between 1974 and 1978.Luiss adopted a new educational model aligned with top international universities. Over the years, it expanded its offerings to include faculties such as Economics, Law, and Management. Today, Luiss continues to build bridges between cultures and strives for global excellence in education.

Marketing

Master’s in Marketing at Luiss Guido Carli offers a comprehensive program that equips students with both foundational knowledge and specialized skills.
Graduates are well-prepared to take on diverse professional roles and pursue top leadership positions in the field of marketing.



Work Experience

INTERNSHIP

02/23-05/23

During my internship at Gemis Costruzioni Generali Srl, I worked in the accounting department, where I was primarily responsible for handling invoices. This role involved processing incoming and outgoing invoices, ensuring accuracy and compliance with company policies and financial regulations. I also assisted in maintaining financial records, preparing reports, and supporting the overall accounting team with various administrative tasks. This experience allowed me to develop a strong understanding of accounting principles and practices, as well as enhance my attention to detail and organizational skills.

Languages

Exploring the world through languages, bridging cultures and connecting stories.

Stay In Touch

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